Campaigns.From a goal to a plan you approve.
Describe what you’re launching and who needs to hear about it. Codira PR proposes objectives, goals, audiences, releases and tasks by week, and lists what it still needs to know. Nothing is created until you accept it.
One calendar.Everything with a date.
The campaign's start and end, task due dates, newsroom publications, scheduled distribution and scheduled pitches land on one calendar, filtered to one campaign or showing them all.
See the whole launch before any of it goes out.
Goals you can count.Counted, never estimated.
Set goals from measurable outcomes: releases published and distributed, editorial and verified placements, journalists pitched and replies. Link releases, pitch campaigns and distribution orders, and progress is counted from those records since the campaign began.
Reach is never estimated, and a rate with nothing to divide by shows a dash, not zero.
What to do next.And why.
Codira PR watches the campaign for work that's stuck: approvals waiting, releases distributed but not pitched, follow-ups due, mentions to review, overdue tasks and campaigns past their end date.
Each next step comes from a rule and says which one, so you can judge it for yourself.