Media Intelligence.Know what coverage really is.
A copy of your release on a newswire site isn’t a journalist’s story. Codira PR sorts every mention into owned, newswire, syndicated, editorial, social or possible match, and records why.
In development. Not yet available to customers.
A person has the last word.Verified means someone checked.
Review each mention: correct its class, link it to a release or campaign, set its tone, then verify or dismiss it. A correction is recorded as yours, and verifying a mention linked to a release records it as evidence that the release was covered.
Coverage you haven't reviewed is shown as not reviewed, never counted as verified.
Counted, never estimated.Every number has a record behind it.
Releases published, networks that accepted them, spend, pitches, replies and coverage by class, by outlet, place and tone, with six months of history. Share of voice across your brand and competitors states the basis it's counted on.
Reach is never estimated, referral traffic shows as not connected, and a rate with nothing to divide by shows a dash.
Ask in plain words.Answers that cite their facts.
Ask a question about your results and the answer comes only from the measured facts, citing each one it uses and listing what isn't available. Reports freeze their numbers when they're made, and an AI summary must cite a fact for every statement.
A statement that cites nothing is removed, and the report says how many were.